Price for margin
The current engine can hold while weaker offers sell out or leave. Undercutting exists as an option; it is not the default.
Built by an Amazon seller.
Eveno is a repricing tool in development for Amazon sellers.
01 An illustrative decision
Fictional product and values on Amazon.com. This is a visual example, not live data, and it is not connected to Amazon or a seller account.
Made-up example product
A weaker offer is below the floor. Holding can leave room for it to sell out or leave; undercutting is an option, not the default.
02 From the seller’s seat
Every decision stays within the seller’s limits and under the seller’s control.
The current engine can hold while weaker offers sell out or leave. Undercutting exists as an option; it is not the default.
Every listing needs a minimum price. The strategy runs first; the seller’s floor is applied last and cannot be overridden.
The current engine records what it decided and why—even when the listing price stays where it is.
03 The engine loop today
This describes the engine in use today. The customer product is still in development; its setup and check timing are not decided.
The current engine reads live offers on each listing every couple of minutes, identifies its own offer, and can ignore offers with a different fulfillment type.
The strategy chosen for that listing interprets the relevant offers and decides whether to move or hold.
The minimum is required. No strategy can override it. A maximum price is optional.
Every decision gets a plain-language reason, whether or not the price changed.
It records what it would do and changes nothing on Amazon until live pricing is enabled.
If market data fails to load, the current engine makes no change.
The minimum price is applied last and cannot be overridden.
The seller stays in control and remains responsible for the prices they set.
04 What a seller can read back
The current engine keeps a per-listing price history and a plain-language activity log. These are illustrative views with fictional values.
Offer timeline
See each competing seller’s offer over time, with your own offer highlighted.
Competitor exits
The current engine notices when a competing seller leaves a listing.
Preview in the log
Preview-mode decisions are clearly marked as previews.
Seller data, for that seller
The planned service needs pricing, listing and order-status information only. It does not use buyer personal data or pool one seller’s data to benefit another.
05 Strategies in the current engine
The seller chooses a strategy for each listing. The color name is always written out; the strategy never depends on color alone.
Settles where it lands and nudges up while winning.
Swings widely inside a fixed floor and ceiling.
Holds, then jumps up after every sale.
Swings gently between your minimum and maximum.
Drops to your minimum and stays there.
Cycles continuously between minimum and maximum.
Steps up while winning and keeps the gain.
These seven strategies are in the current engine. Which strategies will ship in the private beta has not been decided.
06 Where Eveno is today
Eveno is a repricing tool in development for Amazon sellers. It is not available yet. The plan is a private beta by invitation; pricing and plan terms have not been set.
No sign-up or billing flow is open on this page.
What is known today07 Good questions
Eveno is still in development. Here is what the current engine does and what has not been decided for the beta.
No. Eveno is a repricing tool in development for Amazon sellers. The plan is a private beta by invitation; it is not open yet.
No. Amazon weighs more than price. No repricer can guarantee Featured Offer placement.
No. The current engine prices for margin and can hold while weaker offers sell out or leave. Undercutting is an option, not the default.
No. The product, prices, market events, chart and sales markers shown here are illustrative. Nothing on this page is connected to Amazon or a seller account.
Preview mode is on by default and changes nothing on Amazon. A floor is required for every listing and cannot be overridden. If market data fails to load, the engine makes no change.
The current engine reads offers every couple of minutes. How often the customer beta will check prices has not been decided.
When setup is ready, the planned flow is for a seller to grant access through Amazon’s own authorization screen in Seller Central. Eveno never sees the seller’s password. This flow is not available yet and will live inside the product; this page does not request account access.
The planned service needs pricing, listing and order-status information only. It does not use buyer personal data. Each seller’s data is used only for that seller’s repricing, not combined to benefit another seller.
Pricing and plan terms have not been set.
✳ A decision you can understand
Explore the current engine through fictional examples. Eveno is still in development and is not available yet.
See the illustrative view